Consider cleaning it up every few months to whittle it down to those contacts who are consistently responsive to your emails ( E-goi's segmenting make this a doddle). If you need to send daily emails, segment your audience and send them small batches of targeted mailings.Ħ) Keep your mailing list healthy. Consistency is one of the things that tells ISPs you're a good sender, so a large-volume one-off campaign (especially to a rented or partner-traded list) may ruin your reputation! However, blasting out huge email volumes every day will also have you reported for spamming. Testing, testing and re-testing is key (our split-test features can help you with this).ĥ) Mail your audience often but not too much. We can't give you specific tips (it depends entirely on your business and audience type), but your contents must connect strongly enough to stand out from the inbox clutter and offer your contacts something they're really interested in and can't find anywhere else. Use E-goi's segmenting features to create targeted mailings.Ĥ) Include engaging contents and short (40 chars max) subject lines which clearly identify you and drive people to open, click through and share your emails. If they signed up to learn about X, don't keep telling them about Y or Z. If they don't respond well, your sending reputation will be downgraded (too few opens and clickthroughs may actually flush it down the drain), so it's vital that your emails build a relationship with your target audience.ġ) Clearly state in your sign-up form that subscribers will be sent emails from you and how often (weekly, every two weeks, etc.).Ģ) Honour that pledge and add a small reminder to all your emails letting your contacts know where and when they opted in to receive your emails (E-goi can do this automatically for you).ģ) Send emails which are highly relevant to your audience. Why? Remember what we said about your sending reputation above? ISPs look at the way people behave when you mail them. You can't just carpet-bomb those people with daily emails and expect tons of opens. Click the infographic below to learn whether your list is OK to use.īuilding an opt-in contact database (congrats! :) is only half the equation. How can you prevent this? There's one single surefire way: send emails only to people who gave you prior, express consent to receive those emails (preferably by signing up using a double opt-in subscription form in your site). Your E-goi account may even be automatically suspended! Then you're in big trouble! ISPs will be quick to crack down on your reputation, karate-kicking your emails straight to the spam folder or blocking them altogether. Sent to spamtrap addresses (these are decoys or very old addresses that usually thrive in purchased and harvested lists - one single spamtrap hit will wreck your reputation!) Sent to lots of dead, hard-bouncing addresses (old contact databases are just teeming with those) Ignored and deleted by most of your target audience (with lots of unsubscribes as well) The higher your sending reputation, the more ISPs will love you and the better your inbox placement will be (you can take a look at your current reputation by placing the mouse on the upper right corner menu of your E-goi account). ISPs will make a note of this and use it to assign you a sending reputation. The more people open, click through, answer or forward your emails, the more they're engaged with your brand. Major ISPs such as Gmail, Hotmail and Yahoo keep a close eye on your mailings to gauge how people respond. This is the big one! It's by far the thing that most impacts your deliverability and the main cause to toss you in the junk folder. Make sure everyone in your contact database opted in to receive your mailings Click this infographic for a quick rundown (but make sure to check out the nitty-gritty details below as well :) If there's one thing you can be sure about deliverability is that it has no magic formula! There's no way to guarantee that your emails land in the inbox of all your contacts (just as there's no way you can legally burst into someone else's home as you please :).ĭon't fret though - there's plenty of ways to ensure the chances of your emails making it through are as high as possible!Į-goi will help you achieve this, but there's a handful of tips you need to always bear in mind to keep your deliverability high.
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